B2B Growth Marketing Manager (Demand Generation)
Posted on November 24, 2025 (about 2 hours ago)
Company Overview
Famedly is committed to revolutionizing healthcare communication processes by digitizing them in a data protection-compliant manner. The company launched the first TI-certified messenger approved by gematik to improve communication and collaboration within the healthcare sector, enabling medical teams (and soon teams in the public sector) to exchange sensitive patient information in real-time from any location.
Role Overview
As a (Senior) Growth Marketing Manager, you will elevate marketing efforts to the next level by combining strategy and execution to influence company growth significantly, ensuring widespread adoption of Famedly among doctors and medical staff to improve communication.
Responsibilities
- Plan and execute multi-channel campaigns for new customer acquisition and expansion within existing clients, experimenting with growth hypotheses and optimizing current approaches across Paid Social, Email, Webinars, and organic channels.
- Build demand generation from the ground up using tools like HubSpot, including funnel setups and reporting. Develop a clear demand generation plan with forecasts for qualified leads within the first 90 days.
- Manage performance marketing channels (Paid Socials and Google Ads) and support organic growth initiatives such as content strategies and events.
- Collaborate with Sales and Product teams to develop messaging, product positioning, materials, and creative content tailored to various personas.
- Track KPIs using HubSpot and Google Analytics, derive learnings, test data-driven approaches, and report recommendations for next steps.
- Work closely with Sales and Product for integrated campaigns in healthcare and ensure smooth handover between Sales and Marketing.
- Manage marketing budget with a focus on maximizing impact per invested euro.
Requirements
- 5+ years of experience in performance or growth marketing with a focus on lead and demand generation in B2B environments, ideally in SaaS/HealthTech or regulated markets with long sales cycles.
- Proven track record in building, scaling, and optimizing paid channels, especially Google Ads, Meta, LinkedIn, with funnel management experience (MQLs, Pipeline, and Buying Personas).
- Strong creative and copywriting skills to translate campaign messages into effective ads, hooks, and CTAs.
- Experience with HubSpot is important.
- Enjoy building parts of a company by developing structures and processes during growth.
- Fluent German language skills and good English skills, as the company language is English.
Why Work at Famedly
- Work in a growing startup that launched the first TI-certified messenger approved by gematik, continuing product development in a dynamic environment.
- Enjoy perfect work-life balance with remote work and flexible hours and choose between working from home, coworking spaces, or the Berlin office.
- Attractive conditions including fair salary, annual training budget, choice of work equipment, and 28 days of vacation per year.
- Flexible benefits including a monthly wellbeing budget for fitness, nutrition, and mental health offers, plus exclusive corporate discounts.
- High responsibility and room for creativity to shape company structures and processes with individual contributions to the mission.
- A diverse and international team culture with emphasis on inclusivity and open mindset.
- Regular team events such as workshops, team building, virtual game nights, and biannual Famedly Summit.
Equal Opportunity Employer
Famedly is an equal opportunity employer valuing tolerance and acceptance in a diverse environment, ensuring equal chances for everyone in the application process.
Contact and Application
If interested, apply now! You can also reach out with questions via email at [email protected]. If you do not meet all the requirements but are excited about the role, share your unique experiences and skills in your application.
Application Process
Interested candidates are encouraged to apply immediately. To apply, please use the application link provided on the job post page or reach out via email.
Contact Information
For questions or inquiries, candidates can email [email protected]. The company welcomes applicants who may not meet all listed requirements but are enthusiastic about the position and want to share their unique experiences and skills.