Mid-weight Copywriter
Posted on January 21, 2026 (about 3 hours ago)
About Eucalyptus
We’re on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We’re here to build better long-term care.
Eucalyptus is the company behind Juniper, one of the world’s largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.
Our Growth Story:
- 130% YoY revenue growth and 90% reduction in cash burn, with over $100M raised from investors including BOND, NewView, Blackbird and Airtree.
- Scaled to over 100,000 monthly active patients across our weight-management program.
- Grew the UK patient base from 4,000 to ~40,000 and received selective NICE endorsement to provide services to the NHS.
- Tailored our offering to over 5,000 patients in Germany and Japan.
About the Role (What you’ll be doing)
We’re looking for writers. You may be a recent graduate in Arts, Humanities, Law, or Economics, or a mid-weight copywriter with a couple of years' experience ready for a new challenge. You care about the craft of writing, creativity, and persuasion, and are excited to help shape clear, trusted experiences for our patients.
In this role you’ll apply your skills in a growth-focused environment, learning from experienced operators and contributing to work that has real impact. You’ll join the Product Growth team for Juniper Australia, responsible for Conversion, Retention, and Cross-sell. Your writing will drive these metrics whilst building patient trust across every patient touchpoint: landing pages, purchase pages, emails, questionnaires, program pamphlets, in-app content, and more.
- Learn sales and commercial acumen through persuasive writing
- Write copy across key patient touchpoints from webpage to onboarding to long-term retention projects
- Translate complex health topics into hyper-clear messaging that builds trust and drives action
- Spot and fill gaps in persuasive arguments (identify where we need testimonials, statistics, expert quotes, etc.)
- Ensure consistency in tone, narrative, and brand messaging across channels and formats
- Partner closely with design, lifecycle, product, and growth teams, including stakeholders with backgrounds in growth marketing, CRO, or conversion strategy
- Apply AI deliberately to increase efficiency and effectiveness, without compromising writing quality or compliance
About you (Who you are)
- You are a strong writer with a passion for craft and persuasion
- Ability to clearly articulate and present copy and ideas in response to briefs
- You are curious and eager to learn
- You are interested in conversion, retention and cross-sell functions of D2C marketing
Nice-to-haves (but not deal-breakers)
- Graduate from an Arts/Humanities/Law/Economics background preferred but not mandatory
- Experience rooted in growth marketing, CRO, lifecycle, or conversion strategy where copy has been a core lever for performance
Note: If you have no formal writing experience but love to write, we want to hear from you. Show us what you’ve written, what you want to write about, and why writing for Eucalyptus excites you.
Why join Eucalyptus?
Eucalyptus is behind a growing family of digital healthcare clinics across men’s health, fertility, skincare, and preventative health. Here’s what makes joining Euc unique:
- Our goal for the next three years is to support 1 million patients globally to live better for longer.
- Build something world-changing; the work will be challenging, fast-paced, and deeply rewarding.
- Make real impact — deliver work that shapes patient outcomes and scales evidence-based care across markets.
- Accelerate your growth — high ownership, continuous feedback, and dedicated development support.
- Join a motivated team — collaborate with talented peers to solve complex clinical and operational problems at scale.
What’s ahead in Australia?
- Grow with us globally — mentorship across Australia, the UK, Germany, and Japan; collaboration with teams in the Philippines and South Africa; opportunities to explore new markets.
- Shape your career — access learning budgets, conferences, certifications, peer shadowing, and a global knowledge-sharing culture.
- Be an owner — equity for everyone.
- Work where well-being matters — wellness talks, exercise classes, Whoop membership, free barista coffees, funded social clubs, and regular team events.
- Support at every stage — parental and miscarriage leave, health, professional development, and personal days, and an Employee Assistance Program.
At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives. When you apply, please let us know of any reasonable adjustments you may need during the interview process.
How to apply
To apply for this role, use the Apply Now link on the job page or visit the Eucalyptus job listing on Greenhouse: https://job-boards.greenhouse.io/eucalyptus/jobs/4648607005
Notes
If you need reasonable adjustments during the interview process, please indicate these when you apply. The company invites applicants at all experience levels and asks early-career candidates or those without formal writing experience to share samples of their writing.