This job post is archived - the company is no longer hiring for this position.
Check out other job posts of this company here!About Eucalyptus
We’re on a mission to make good health last a lifetime. Euc is the company behind Juniper, a leading weight-management program that combines GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper.
Our Growth Story:
- 130% YoY revenue growth and a 90% reduction in cash burn, with $100M+ raised from investors including BOND, NewView, Blackbird and Airtree.
- Supported over 350k patients living with obesity across our 5 markets.
- Received selective NICE endorsement to provide services to the NHS.
- Tailored our offering to thousands of patients in Germany and Japan.
About the role (What you'll be doing)
You are a writer, and will be a key voice in bringing Juniper's stories to life across every customer touchpoint. Reporting to the Senior Copywriter, your mission is to write compelling, high-quality copy that works hard at every stage of the funnel—from the first ad someone sees to the landing page that converts them, and every touchpoint in between.
Your role is to ensure our messaging translates seamlessly across the entire customer journey—maintaining our brand voice, delivering on our strategic drivers, and adapting your writing to what each channel and stage of the funnel demands. You'll write everything from punchy headlines and persuasive body copy to email flows and web content that converts.
At Juniper, we believe that great copy drives performance. Your success is defined by your ability to write copy that not only sounds good, but converts—whether that's stopping thumbs on social, building trust on a landing page, or reassuring customers in a post-purchase email.
We'll also expect you to:
- Write Copy Across the Full Funnel: Create copy for ads (social, display, search), landing pages, email, SMS, web, and every other touchpoint in the customer journey. Ensure messaging is consistent and compelling from awareness through to conversion and retention.
- Collaborate on Storytelling: Work with the Senior Copywriter to develop campaign narratives and creative concepts, then execute that thinking across all the touchpoints where customers interact with Juniper.
- Translate Strategy into Copy: Take briefs from the Brand Strategy Lead and Senior Copywriter and turn strategic direction into copy that delivers.
- Optimise for Each Touchpoint: Adapt your writing to suit the channel, the audience mindset, and where they are in the funnel—while maintaining brand consistency.
- Write for Performance: Work closely with the Performance team to understand what's working in-market and use data and testing insights to refine copy.
- Maintain Brand Voice & Quality: Ensure everything you write feels authentically Juniper—empathetic, credible, supportive—while meeting the craft standards set by the Senior Copywriter.
- Turn Complex into Simple: Translate product benefits, clinical information, and brand positioning into accessible, compelling copy.
- Move Fast Without Sacrificing Craft: Deliver high volumes of copy across multiple campaigns and channels while maintaining quality.
About you (Who you are)
- Experienced Multi-Channel Copywriter: 3-5 years writing copy for performance marketing, brand campaigns, or in-house creative teams.
- Performance-Minded: Comfortable working with performance data, A/B testing, and using insights to improve work.
- Versatile Writer: Able to write Meta ads, landing pages, emails, and TVC scripts and adapt for each format.
- Brand Voice Champion: Can adopt and maintain a consistent brand voice across channels.
- Collaborative & Detail-Oriented: Works well with designers, strategists, and performance marketers and cares about craft.
- Fast Learner, Empathetic & Resilient: Quickly understands complex product and clinical information and thrives in fast-paced environments.
- Passionate About the Mission: Cares about women's health and building a supportive brand.
Benefits & Culture
- Growth opportunity to support 1 million patients globally and expansion into new markets.
- Equity for everyone and high ownership.
- Generous parental and miscarriage leave, health and professional development leave, personal days, and Employee Assistance Program access.
- Wellness talks, exercise classes, Whoop membership, free barista coffee, social clubs, and quarterly rooftop parties.
How to apply
Please apply via our job board posting. Click the "Apply Now" link which opens the Greenhouse application for this role.