Equinox is a luxury fitness company that goes beyond just fitness, embodying a lifestyle philosophy of "It's Not Fitness, It's Life." It offers a variety of premium services including unlimited signature classes, precision-backed personal training with certified coaches, authentic Pilates, spa treatments aimed at rejuvenation and recovery, and exclusive amenities such as saunas, steam rooms, and locker rooms with high-end products.

Equinox fosters a high-performance community and encourages a culture of support, inspiration, and motivation. The company is known for its rigorous training programs for personal trainers and offers a wide range of career opportunities including membership advisors, personal trainers, Pilates instructors, spa associates, group fitness leaders, and retail stylists. Equinox also emphasizes employee development through ongoing workshops and training, and promotes a community-oriented environment for both staff and clients.