Senior Digital Analyst (x/f/m)
Posted on May 22, 2026 (8 minutes ago)
About Doctolib
We’re a B Corp company committed to building together the healthcare we all dream of.
More than 2,900 Doctolib employees in France, Germany, Italy, and the Netherlands help improve the daily lives of care teams with a new generation of technologies and services.
At the same time, Doctolib helps over 90 million patients manage their health effectively and provides quick and easy access to optimal healthcare.
Job description
Within Doctolib’s B2B Performance Marketing team and as a Digital Analyst - CRO, you are the reference for web and app analytics, SEA/SEO tools and conversion rate optimization on our B2B site.
You make the team autonomous, well-equipped and able to act on behavioral data from first click to conversion. You are responsible for the tracking plan, the experimentation platform and the analyses that turn data into concrete improvements for the site, user journeys and marketing campaigns.
You will work in an AI-first environment where AI is the default way of working, not an added extra layer.
Your responsibilities include, but are not limited to:
1. Web and app analytics
- Take ownership of and maintain the team’s web and app analytics stack (Amplitude)
- Define and govern the tracking plan: events, properties, validation processes, shared data dictionary
- Ensure end-to-end data quality, with automated monitoring and AI-based anomaly detection to minimize manual checks
2. SEO and paid analysis
- Build and maintain analyses for paid channels (Meta, Google) and SEO
- Implement and monitor conversion tracking infrastructure (cookie-based, Meta CAPI, Google Enhanced Conversions)
- Analyze landing page performance by source: bounce rate, scroll depth, micro-conversions, message/page consistency
- Produce actionable insights in collaboration with paid & SEO teams and maintain performance dashboards
3. User journey analysis
- Analyze the full user journey from first contact to conversion across web, app and Sales touchpoints
- Work with the Sales team to map assisted conversion funnels: how marketing hands over to sales and where handoffs break down
- Leverage AI to analyze session recordings and heatmaps, identify conversion barriers and produce actionable recommendations
4. Experimentation & Conversion Rate Optimization (CRO)
- Run the end-to-end experimentation program: roadmap (ICE/PIE prioritization), multi-team governance (CRM, Website, Paid) to avoid test conflicts, and systematic documentation of results
- Guarantee statistical rigor and test significance: sample size calculation before launch, confidence intervals, and respect test duration before reading results
- Use AI to identify improvement opportunities to test and quickly create multiple content variants at scale
- Translate winning tests into concrete optimization recommendations for the site and paid campaigns
Required profile
If your profile does not exactly match the description below but you believe this role fits your skills and aspirations, we encourage you to apply.
You could be the next member of our team if you:
- Have 4 to 6 years’ experience in web analytics, digital analytics, or CRO
- Master web and/or app analytics tools at an advanced level (Amplitude, Google Analytics, Mixpanel or equivalent), not only for reading but for implementation: event definition, governance, data dictionary
- Have managed an end-to-end A/B testing program: prioritization, cross-team coordination, documentation of results and understand statistical concepts (sample size, confidence intervals, validity of conclusions)
- Have produced user journey analyses linking navigation behaviors to conversion outcomes
- Are comfortable working cross-functionally with Marketing, Product, Data and Sales teams and making analytical topics accessible to non-technical stakeholders
- Are fluent in English and French, both written and spoken
It would be a plus if you also have:
- Experience with AI tools applied to analytics (session summaries, hypothesis generation, content variant generation)
- Knowledge of tag management systems (GTM or equivalent) and conversion APIs (Meta CAPI, Google Enhanced Conversions)
- German language skills (a real advantage in Doctolib’s international context)
Our offer
- Generous health insurance 100% covered by Doctolib (basic plan) for employees and their children
- 25 days of paid leave and 12 to 14 RTT days per year
- A free mental health and personalized coaching program with our partner Moka.care
- 10 days per year remote work from abroad possible
- Membership in Doctolib’s value-sharing plan, called DoctoGrowth
- Meal vouchers worth €8.50 per day, €4.50 of which are employer-funded by Doctolib
- A 3-month comprehensive onboarding program including the Doctolib Academy and various trainings (languages, soft skills, technical skills)
- A subsidy from the works council for partial reimbursement of a sports club or creative activity membership
- 50% reimbursement of public transport passes
- An extra month of leave on top of legal parental leave under the “Parent Care” program
- For employees with disabilities or caregivers, a package including adapted remote work, paid time off for medical appointments and enhanced psychological support
- Relocation assistance for international mobility
Recruitment process
- Interview with a recruiter
- Meeting with the hiring manager
- Case study and presentation
- Meeting with the team
- At least one reference check
Job details
- Contract: Permanent (CDI)
- Full-time
- Work location: Levallois-Perret
- Start date: as soon as possible
- Compensation: fixed and variable based on objectives (to be defined according to profile)
- This role is eligible for partial remote work (2 days/week)
Doctolib is committed to improving health for everyone. We evaluate applications solely on qualifications and motivation, without discrimination. We welcome candidates of all genders, religions, ages, sexual orientations, ethnic origins or disabilities. To ensure equal opportunities, please exclude personal information (e.g., photos, age) from applications. If you need specific accommodations, inform us so we can adapt the recruitment process.
How to apply
Please apply by clicking the "Apply" button on this job page.
Recruitment process
Selection steps include:
- Interview with a recruiter
- Meeting with the hiring manager
- Case study and presentation
- Meeting with the team
- At least one reference check