Clay is dedicated to changing the image of therapy and making mental health a lifestyle. The company focuses on addressing the mental well-being of the current generation, offering insights and exercises from psychological practice that are accessible anytime and anywhere. Clay provides personalized training plans tailored to individual needs, with a focus on understanding and changing behavioral patterns and emotions in detail.

Clay offers a Mental Health Training Club featuring over 500 videos and audios from psychologists covering scientifically based content. Members can engage in weekly workshops and 1:1 coaching sessions in a safe space for exchange. The platform addresses a range of issues including mood disorders, anxiety, stress, workplace sexual harassment, libido issues, cycle complaints, and self-love. The founders, Janina Pölking and Marina Jozinovic, aim to create a community that supports personal progress with expert psychologists and peer motivation.