Director of Demand Generation
Posted on April 22, 2026 (about 1 month ago)
This job post is archived - the company is no longer hiring for this position.
Check out other job posts of this company here!Director of Demand Generation
Remote, US
About C8 Health
C8 Health is a fast-growing digital health startup on a mission to transform how healthcare organizations implement their best practices, improve patient outcomes, and scale care efficiency.
About the Role
We’re looking for a highly driven and hands-on Director of Demand Generation to own and scale our end-to-end demand generation engine. This role is responsible for driving pipeline growth, optimizing conversion across the funnel, and building a repeatable, data-driven acquisition strategy. The role starts as an individual contributor with a clear path to build and lead a demand generation team over time.
What You’ll Do
- Own Demand Generation Strategy & Execution
- Develop and execute a comprehensive, multi-channel demand generation strategy to drive qualified pipeline and revenue.
- Own the full funnel: awareness, acquisition, lead nurturing, conversion, and pipeline acceleration.
- Build and Optimize Growth Channels
- Manage and optimize channels including paid media, email, SEO/SEM, content syndication, webinars, partnerships, and outbound support; continuously test, iterate, and scale high-performing campaigns.
- Leverage AI for Growth
- Implement and experiment with AI tools to improve targeting, personalization, outreach, and lead nurturing; drive automation and efficiency across marketing workflows.
- Lead Nurturing & Lifecycle Marketing
- Design and optimize lead scoring, segmentation, and nurturing programs; partner closely with Sales to improve conversion rates and pipeline velocity.
- Data-Driven Decision Making
- Own performance metrics across the funnel (MQLs, SQLs, pipeline, CAC, conversion rates), build dashboards, analyze performance, and translate insights into action.
- Cross-Functional Collaboration
- Work closely with Sales, Product Marketing, and Content to align messaging, campaigns, and GTM strategy.
- Build for Scale
- Lay the foundation for a scalable demand generation engine and hire and lead a team as the function grows.
What We’re Looking For
- Experience
- 3+ years of direct demand generation experience in a high-growth startup environment; strong preference for candidates who have owned demand generation from Series A through Series C stages.
- Proven track record of driving pipeline and revenue growth.
- Full-Funnel Expertise
- Deep understanding of paid acquisition, lifecycle marketing & nurture programs, marketing automation & CRM systems, conversion optimization, analytics and attribution.
- Hands-On Operator
- Willing and able to execute independently and comfortable building programs from scratch.
- AI & Modern Tooling
- Familiarity with AI tools and platforms for campaign optimization, personalization, outreach and lead nurturing; proactive about leveraging new technologies.
- Analytical & Data-Driven
- Strong ability to interpret data and translate it into actionable insights; experience with marketing analytics tools and dashboards.
- Startup Mindset
- Thrives in fast-paced, ambiguous environments with a builder mentality and bias toward action.
- Nice to Have
- Experience in Healthcare B2B SaaS; experience working closely with Sales teams in a PLG + sales-assisted motion; prior experience hiring and managing a demand generation team.
Why This Role
- Own and shape the entire demand generation function.
- Direct impact on company growth and revenue.
- Opportunity to build and lead a team from the ground up.
- Work at the intersection of growth, data, and AI.
How to Apply
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