Senior Product Marketing Manager / Product Marketing Lead
Posted on November 05, 2025 (21 days ago)
About Assort Health
Our mission is to make exceptional healthcare accessible anytime, anywhere, for everyone.
At Assort Health, we believe healthcare should feel effortless and connected—quick answers, clear communication, and seamless access to care. We are building a new foundation for how patients and providers connect, driven by AI, built to embrace the complexities of healthcare, and tailored to each provider’s unique needs.
Assort is the most comprehensive patient experience platform powered by specialty-specific agentic AI. Our AI agents integrate with EHR/PMS and provider preferences to eliminate lengthy hold times and inefficiencies in patient care.
Since launching in 2023, Assort has managed over 50 million patient interactions, reducing average hold times from 11 minutes to 1 minute. Our platform serves thousands of providers with over 98% resolution rates and 99% scheduling accuracy, achieving high patient satisfaction and significant revenue growth. We are rapidly scaling and expanding adoption across the healthcare industry.
About The Role
You are a product marketer skilled in translating complex technology into clear, compelling stories for users and decision-makers. You embody values of patient impact, curiosity, and accountability. As the first product marketer at Assort, you will build the marketing function from scratch and work directly with the founders to shape narrative and go-to-market strategy.
What You’ll Do
- Craft and socialize a unified messaging and positioning framework targeting COOs, practice managers, and clinicians.
- Lead integrated product launches that contribute over 30% of new pipeline.
- Produce customer proof assets like case studies, videos, and ROI models to shorten sales cycles by 20%.
- Develop and maintain sales enablement materials including decks, battlecards, ROI calculators, and objection handling guides.
- Collaborate with Product teams on pricing and packaging experiments to accelerate annual recurring revenue growth.
- Create an EHR-integration microsite to improve search ranking and double demo requests.
- Update competitor battlecards in response to new funding events.
- Launch and analyze A/B nurture sequences to improve MQL-to-SQL conversion by 15%.
What You Bring
- 5-8 years of B2B SaaS product marketing experience focused on non-technical buyers, preferably in healthtech, govtech, edtech, or fintech sectors, with proven ability to lead positioning and launch programs from zero to one.
- Strong storytelling skills in written, verbal, and visual communication.
- Technical knowledge to effectively brief engineers and reassure CIOs.
- Proficiency with HubSpot, Marketo, GA, Looker, and basic design tools like Slides and Figma.
- Bonus if you have experience within provider organizations, EHR ecosystems, or applied AI platforms.
Benefits & Perks
- Competitive compensation including salary and stock options.
- Annual professional development budget and training opportunities.
- Office setup stipend for a productive workspace.
- Medical, dental, and vision insurance coverage.
- Unlimited paid time off.
- Provided meals and snacks.
- Wellness stipend for physical and mental health.
- 401(k) retirement plan.
How We Work & What We Value
Our team operates with speed, focus, and a customer-centric mindset. Our values guide our decision-making and collaboration. We embody Day One Drive, maintaining continuous improvement; 5-Star Focus on customers; Answer the Call for ownership and accountability; and One Pulse, working as one team for one outcome.
We are expanding and seeking motivated, hardworking, and passionate individuals to join us in making healthcare accessible for everyone.
How to Apply
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